---
title: "Questions about new software tools and this directory"
url: https://whatisnew.today/faq
---

# Questions

Short answers with a link for each one. Numbers come from the same calculation as our research.

## How many tools are listed on What’s New Today?

700 tools as of 5 Nov 2026. The count covers every listing that is live, including ones waiting for their launch week. [Link to this answer](https://whatisnew.today/faq#tools-listed)

## What share of new software tools are free or freemium?

484 of 700 listed tools (69%) are free or freemium: 361 freemium and 123 free. [Link to this answer](https://whatisnew.today/faq#free-share)

## What is the most common pricing model for new software tools?

Freemium is the most common pricing model among listed tools: 361 of 700 (52%), ahead of free at 123 (18%). [Link to this answer](https://whatisnew.today/faq#common-pricing)

## What does a new software tool cost to start?

The median starting price is $15 a month, across the 230 listed tools that state a monthly price in US dollars. [Link to this answer](https://whatisnew.today/faq#starting-price)

## Do new software tools run on the web or on a device?

583 of 689 listed tools (85%) run on the web. More listed tools run on macOS than on Windows: 109 against 47, out of 689. [Link to this answer](https://whatisnew.today/faq#web-or-native)

## Where do these numbers come from?

Every approved listing on What’s New Today. Makers write some listings; others are imported from public launch feeds and filled in from the product’s own site. Method: /research/new-software-tools. [Link to this answer](https://whatisnew.today/faq#data-source)

## How does What’s New Today rank products?

By a published formula: 60% verified clicks, 25% weighted votes and 15% freshness. Nobody ranks by hand. Method: /how-we-rank. [Link to this answer](https://whatisnew.today/faq#how-ranked)

## What is a verified click?

A click through a /go/ link, minus bots, repeats and the maker’s own clicks. Each listing shows its count logged out at /p/{slug}/verify. [Link to this answer](https://whatisnew.today/faq#verified-click)

## Can a product pay to rank higher?

No. Money is never a ranking input. Every paid placement is labelled in text and sits outside the numbered list. [Link to this answer](https://whatisnew.today/faq#pay-to-rank)

## Is launching on What’s New Today free?

Yes. A free launch joins the weekly board, up to 25 a week, and must keep the What’s New Today badge on its site. Priority Launch costs $19 once, ignores the cap and needs no badge. Neither changes the ranking formula. [Link to this answer](https://whatisnew.today/faq#free-launch)

## Are the click numbers published?

Yes. A public report goes out on the 1st of each month with verified clicks per product, and it is frozen once published. Reports: /reports. [Link to this answer](https://whatisnew.today/faq#monthly-reports)