---
title: Wraps: Email platform that deploys Amazon SES into…
url: https://whatisnew.today/p/wraps
---

# Wraps

Email platform that deploys Amazon SES into your AWS account[Visit wraps.dev (opens website)](https://whatisnew.today/go/wraps?ref=p)
- #40 in week 44 · live
- [Email](https://whatisnew.today/c/email)
- [APIs and backend](https://whatisnew.today/c/apis-backend)
- [Developer tools](https://whatisnew.today/c/developer-tools)
- [Freemium, from $29/month](https://whatisnew.today/pricing-models/freemium)
- Launched 29 Oct 2026

Verified clicks, 30 days
[0](https://whatisnew.today/p/wraps/verify)

Votes this week
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Score
8.1 pts

Comments
[0](https://whatisnew.today/p/wraps#comments)[Open sponsor slot · Your product here$59/30 days · labelled, never ranked](https://whatisnew.today/pricing#ads-sidebar)

Picture 1 of 1: Wraps social image

## About

Wraps is an email platform for teams on AWS that deploys a complete sending stack into your own AWS account with one command. It takes hours of IAM policies, DNS records and event pipelines and replaces them with a single CLI deployment that sets up SES, EventBridge, Lambda and DynamoDB. You then send emails through a typed TypeScript SDK, broadcast campaigns from the dashboard, or automate workflows triggered by signups, events or schedules.

Every send, delivery, open and click lands in a table you own in your AWS account. Broadcasts let you write once, choose your audience by contacts, segments or topics, schedule for later, and watch results fill in as events arrive. Workflows can wait, check conditions on what a contact did, then branch to send email or SMS. The platform monitors bounce and complaint rates and domain authentication to alert your team early.

Wraps stores no credentials and never touches your data. Your infrastructure runs in your account and keeps running if you stop using Wraps. AWS bills you directly for sending at standard SES rates with no markup.

Wraps deploys infrastructure into your own AWS account rather than acting as a middleman. You pay AWS directly for sending with no per-contact charges or volume markups. The infrastructure keeps running even if you cancel, and Wraps is never in the sending path, so mail flows even if the service is offline.

Problem
Setting up email sending with AWS SES requires hours of IAM policies, DNS records and event pipelines. Teams either spend time on infrastructure or switch to a SaaS platform that marks up pricing and locks them in.

Solution
One command deploys production-ready email infrastructure to your AWS account. You get SES power and pricing with modern developer experience, full control of your data, and no vendor lock-in.

Updated 3d ago

## Facts

Launch type
Free launch, badge required

Domain
wraps.dev, not verified

Launch week
Week 44 · Oct 26–Nov 1

Platforms
[Web](https://whatisnew.today/platforms/web), [CLI](https://whatisnew.today/platforms/cli), [API](https://whatisnew.today/platforms/api)

Pricing
Freemium, from $29/monthFrom the maker's site, checked 29 Oct 2026

Built for
[Developers](https://whatisnew.today/for/developers)[Founders](https://whatisnew.today/for/founders)[Engineering teams](https://whatisnew.today/for/engineering-teams)

Tags
[Self-hosted](https://whatisnew.today/t/self-hosted)[API-first](https://whatisnew.today/t/api-first)

Maker
AS[Ashish Sharma](https://whatisnew.today/makers/sarmaasis)Since Oct 2026 · 334 products

## Updates
-

Launched on What’s New Today29 Oct 2026

Free launch for week 44.

## Comments

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