Which SaaS directories are worth submitting to

Search for SaaS directories and you will find lists of 300 or more sites, sorted by domain rating and sold with promises of instant approval. Many of those sites exist to collect submissions, not visitors. This guide is shorter: about a dozen places grouped by what they do for a SaaS, and a test for any directory not on the list. Details were checked on each site in October 2026; rules change, so read the submit page first.

The short answer

Pick by job, not by count. Review sites help buyers who are comparing tools. Launch boards bring early adopters for a week. Communities bring feedback, if the product can be tried right away. Niche directories make you findable in a narrow category. Most small teams need two or three of these, one reusable listing kit, and the habit of skipping anything that sells links instead of visitors.

Software review and comparison sites

Buyers come here when they know the category and are choosing. These sites work slowly, because a listing with no reviews does little and reviews take months. Set them up early anyway: a profile with your name is often what people find when they search for you.

• G2. You can create a product profile for free. G2 says its research team checks the product and places it in a category, and a separate review approves your claim on the listing.
• Capterra, GetApp and Software Advice. G2 announced in January 2026 that it was buying all three from Gartner. As of October 2026, Capterra's vendor page says it is "powered by G2 Digital Markets", and the "get listed" links on Capterra and GetApp lead to G2's product form.
• SaaSHub. An alternatives site: people look up a product and see others like it. You add and verify your product, and SaaSHub says only approved products can be promoted and that featured status does not move a product up its rankings.
• AlternativeTo. Also built around "alternatives to X". Any registered user can suggest an app. Its FAQ says approval is at the admins' discretion, the queue is long, and many submissions are declined, including thin wrappers around AI models and unreleased apps. Paying for priority review moves you up the queue but does not buy approval.

Time: an hour per profile, then steady work asking customers for reviews. Prepare: category, pricing summary, screenshots, and a few customers you can ask for an honest review.

Launch boards

Launch boards show new products to people who like trying them. They are good for early users and feedback, weak for buyers with a budget, and their attention lasts a day or a week. Our guide on choosing a launch day covers timing, and Product Hunt alternatives compares more boards and their free queues.

• Product Hunt. Launching is free, and makers are asked not to request upvotes directly. Its help centre says not every product can be featured on the homepage; posts that are not featured stay visible and can still collect comments.
• BetaList. A place to get early access to new startups, so it suits products looking for their first users. As of October 2026, its submit flow asks you to confirm your email and pick a plan before anything is published.
• What’s New Today (this site). A weekly board for SaaS, AI and developer tools. Listings go live after automated checks, with no human review queue. A free listing requires our badge on your site, checked daily; a paid Priority Launch needs no badge. Rank is a published formula of verified clicks, votes and freshness, and money is never an input. See How we rank and How we verify.

Time: half a day to prepare, then launch day answering questions. Prepare: a tagline, a description, and a short maker comment on who it is for and what feedback you want.

Communities where the listing is a post

There is no form here. You write a post, and the post is the listing. These are the best places for blunt feedback and the worst for a product people cannot try yet.

• Show HN. The rules say it must be something you made that people can try, ideally without a sign-up. Landing pages, newsletters and fundraisers are off topic, and asking friends to upvote or comment is not allowed.
• Indie Hackers. It has a products database where makers add their product, and a daily Build Board where product posts are voted on. It suits makers willing to share how the business is going.

Time: an hour to write the post, then a day of replies. Prepare: a plain account of what you built and why, and a version people can use in two minutes.

Niche directories

A directory that only covers your kind of product can matter more than a large general one, because everyone browsing it is in your category.

• AI products: There's An AI For That. As of October 2026, its launch page charges a one-time $49 review fee for a basic listing, offers larger paid packages, and says staff review every submission. Check any traffic estimate against your own analytics; our guide on whether a directory sends real traffic shows how.
• Developer tools: DevHunt. A weekly board for dev tools where developers vote.
• Open source: awesome lists on GitHub. Curated lists where additions usually arrive as pull requests, under each list's own rules. awesome-nodejs, for example, asks for projects over 30 days old with at least 100 stars and excludes SaaS SDKs. Read the contributing file and submit only where your project fits.

How to judge a directory before you submit

For any directory not covered here, run these checks. If it fails two, skip it.

• Does anyone find its pages? Search for "[your category] tools" and see whether the directory's category pages ever appear. If they never do, or are empty and stale, nobody is browsing.
• Are listings reviewed? Look at the newest listings. Half-finished pages, duplicates or products that no longer load mean nobody is checking, and your listing will sit among them.
• What does it sell? "Guaranteed dofollow", "DA 50+ backlink" or bulk submission packages mean the product on sale is the link, not the audience. Google's spam policies list buying or selling links for ranking purposes, and low-quality directory links, as link spam.
• What else is on it? Casino, pharma or essay-writing pages next to software listings mean anyone who pays gets in.
• Does it ask for a link back? A badge in exchange for a free listing is a trade, not a review. It is common, and this site asks for one on free listings, so judge the directory on the other checks. Google's policies also name excessive link exchanges as link spam, so do not join dozens of badge swaps.

What the rel attribute on a listing link means is covered in our guide to directory links and SEO.

What to prepare once

Most forms ask for the same fields. Write them once in one document and each submission takes minutes:

• a one-line description that names the product and the outcome;
• a description of about 150 words, plus a longer version for forms that allow it;
• three or four screenshots of the product doing its main job, and a square logo;
• pricing model and starting price;
• one category and a few tags a buyer would browse;
• a website URL with UTM tags, one utm_source per directory.

Our guide on writing a launch directory listing goes through each field, and the launch checklist shows where directories fit in a launch week.

Then cut the list

After a month, compare sources by sign-ups, not visits. Keep the two or three that sent people who used the product, update those listings when you ship something new, and drop the rest. When you are ready to try a weekly board, you can submit your product.