Atrby

Atrby is a web analytics tool for founders and small teams that connects your payment processor to show which traffic actually converts to customers. It works without cookies or consent banners by default. Add one line of code to your site, connect Stripe, Lemon Squeezy, Polar, Paddle, Dodo or Shopify in one click, then watch revenue flow in by source, page and campaign.

You see visitors on a live globe as they arrive, replay the sessions that led to purchases, and track funnels from first visit to payment. The tool attributes each transaction back to the referrer or UTM tag that brought the customer in, marking it as exact, linked or session-based depending on confidence. You can ask Claude or ChatGPT about your numbers via the model context protocol, or pull data into your own tools through the API.

Atrby measures web vitals like LCP and CLS against the revenue each page generates, sends alerts to Slack or email when tracking stops or revenue moves, and stores up to five years of data. The Starter plan covers three websites with one seat; the Growth plan scales to 30 websites and 30 seats. Session replays, funnels, goals and AI traffic detection are included in every plan.