Swapply

Cross-promotion network where apps trade user impressions with each other

#18 in Marketing
Marketing
No-code app builders
Freemium
Launched 29 Oct 2026

Verified clicks, 30 days: 0
Votes: 0
Score: 14.8 pts
Comments: 0

About

Swapply is a cross-promotion network for app developers to exchange user impressions without spending money on ads. You add a script tag to your app, and it shows a card of other apps in your category to your users. When someone sees that card, you earn a credit. Those credits let your app appear in other members' cards, bringing you new users.

The exchange is perfectly balanced: one impression given equals one impression received. Every account starts with 1,000 free credits when its first app is approved. Clicks are worth more than views (10 credits each), and the network takes a 10% fee on every transaction. You can see exactly how many impressions your card generated, how many clicks it got, and how many signups came through.

Swapply approves each app by hand before it joins the network. There are no campaigns to manage, no posting schedules, and nothing to do after setup. The network handles the rest automatically.

Swapply uses a ledger-based credit system where you receive exactly as much as you give, with no algorithm deciding who deserves attention. Every transaction is transparent and tracked. Apps are human-approved, and the network takes only a 10% fee on impressions and clicks that move credits.

Problem: App developers with small user bases struggle to grow without paid advertising budgets, and traditional ad networks often feel impersonal or ineffective.
Solution: Swapply lets you trade impressions with other apps in your category for free, earning credits by showing other apps to your users and spending those credits to reach new users.

Updated 2d ago